Pinterest has quickly evolved into a social media eye-candy powerhouse. People are now pinning images as often as they tweet, according to new data from the Pew Research Center.
If your business isn’t on Pinterest yet, you might want to think seriously about jumping on board. Pinterest can enable you to tell your company’s story in visually engaging ways that enhance your brand image and attract potential new customers.
To help you create a Pinterest presence, here are 10 key questions to ask:
1. What does my company want to achieve on Pinterest?
You may simply want to create a strong brand image, or you might hope to use Pinterest to help launch new products. Whatever your goal, defining it can help you decide which types of Pinterest boards to create and how to organize and promote your pins.
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