Last week, on a cold dark and cloudy day in Amsterdam I was asked to take a look at a new “create your own mobile app” product called AppMachine. If I’m honest, I couldn’t have been less excited. See, we’re pitched mobile app publication tools every week and the majority are overwhelmingly disappointing. That being so, I might have passed on this offer if it weren’t for the fact that the startup came highly recommended via a TNW Co-founder.
It wasn’t minutes into our meeting before it was clear that this was no ordinary startup. The company and its veteran entrepreneur founder/CEO Siebrand Dijkstra (pictured above), have seemingly done all they can to counter the famed Lean Startup strategy of launching with a minimum viable product and instead have produced one of the most powerful, feature rich products I’ve ever seen a startup produce on first launch.
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