Feb 26, 2013

LinkedIn Update: Events, Answers Out; Endorsements, Projects In
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(This post originally appeared on the Resonance Content Marketing Blog)

LinkedInRecently I was asked to give a presentation on LinkedIn, and as usual, I was delighted to oblige.

And then I realized how much my standard LinkedIn presentation needed to be updated.

The past few months have been rife with change for the social Web’s #1 business network, and even a diehard social geek like me has trouble keeping a running tally of the changes.

I’ve been posting about these revisions as they’ve come up but haven’t really summed them all up … until now.

Without further ado, here’s your

Quick ‘N’ Dirty Guide to LinkedIn’s Recent Changes

1. No More Events

What happened: I’d always thought Events was one of LinkedIn’s more successful functions, but back in November 2012, the network announced that the RSVP-able feature was no longer being supported.

What you can do:

  • Create an Event on Facebook and encourage attendees to RSVP there.
  • Post updates about the event on your Company Page.
  • Post updates about the event via your Personal Profile.
  • Create a Discussion around the event in your LinkedIn Groups.

2. No More Answers

What happened: I’d often touted Answers as “the best-kept secret on LinkedIn” … but now I’m guessing it was too well-kept, as the network announced the demise of Answers on January 31, 2013.

What you can do: 

  • Click over to Quora for your Q&A activities (yep, they’re still around and enjoying a newfound popularity on the post–LinkedIn Answers Web).
  • Trawl Twitter for questions related to your industry and answer as many as you can.
  • Post your questions as updates from your LinkedIn Profile and Company Page, as well as in Group Discussions.

3. New Feature: Endorsements

linkedin endorsementsWhat happened: To address users’ demand for a quick thumbs-up alternative to traditional free-form Recommendations, LinkedIn rolled out Endorsements in September 2012.

What you can do: 

  • Make sure to list your key Skills on your own LinkedIn profile.
  • Scan your Connections for people whose skills you know, click over to their Profiles and endorse them (more often than not, they’ll reciprocate by endorsing you).

4. Apps Replaced by Media Links

What happened: Recently LinkedIn replaced some Apps, notably SlideShare, with a Media Links feature that lets you link to images, video, audio, presentations, and documents by simply entering the URL. (Find out which media sites are supported.)

What you can do:

(According to LinkedIn this feature is currently in beta, and it is only available to users who used to use LinkedIn Applications. If you’re not in this group, you may have to wait for the full rollout.)

To access this feature, go to Edit Profile, and in the Summary field you’ll see a button that looks like this:

linkedin media link button

Click it and you’ll be able to enter the URL for your YouTube video, SlideShare presentation, Pinterest pin, or other multimedia content.

5. New Feature: Projects

What happened: Not exactly “new,” Projects rolled out in April 2012, but I’m including it here anyway. This feature lets you talk about specific projects you worked on, enter the names of team members who worked with you, and link to a URL that represents the finished product.

linkedin projects

What you can do: This is a fantastic feature for creatives and other freelancers as it allows you to show off what you actually worked on, as opposed to the vague “completed various projects for high-profile clients yadda-yadda” in our job descriptions.

If you haven’t added Projects yet, you’ll probably see the link in the “Recommended for you” column to the right of your Profile. Click on it and you can start entering projects right away; the user interface is pretty intuitive.

So, what are your thoughts on all the changes over at LinkedIn? Share them with us in the Comments—we’d love to hear from you! … Oh, and have we connected yet?


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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.



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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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