Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.
Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. When a company does a good job of defining its unique selling proposition and what it stands for, those key concepts help define editorial themes in everything from a content calendar to topics that drive curated social media content.
In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.
Due to it’s importance, content curation is a topic I cover in Optimize and to dig a little deeper, here’s an excerpt from Chapter 9 to help you get a better idea of what content curation can do for your business and some best practices.