3 Essential Content Curation Best Practices to Boost Content Marketing Performance via @toprank

1 Flares Facebook 0 Twitter 1 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 1 Flares ×
Social network

Social network (Photo credit: Wikipedia)

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.

Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. When a company does a good job of defining its unique selling proposition and what it stands for, those key concepts help define editorial themes in everything from a content calendar to topics that drive curated social media content.

In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Due to it’s importance, content curation is a topic I cover in Optimize and to dig a little deeper, here’s an excerpt from Chapter 9 to help you get a better idea of what content curation can do for your business and some best practices.

via 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. via @toprank

Enhanced by Zemanta
0
Google+0Facebook0Twitter1LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

kerry-goulet-stop-concussions

Stop Concussions

Kerry Goulet is a hockey player on a mission. He teamed up with ex-NHLer Kevin Primeau to expose the dangers of sport concussions and provide solutions on how to minimize the … [Read More...]

content-marketing101

11 Superb Ideas for Creating Content You Probably Never Thought Of

It can be frustrating, maddening and downright disheartening to regularly pump out content for your business as coming up with new ideas is hard. Everyone involved in content … [Read More...]

More curations from this category:

Car Rentals for $15 per day
1 Flares Facebook 0 Twitter 1 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 1 Flares ×