3 Essential Content Curation Best Practices to Boost Content Marketing Performance via @toprank

1 Flares Facebook 0 Twitter 1 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 1 Flares ×
Social network

Social network (Photo credit: Wikipedia)

Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.

Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. When a company does a good job of defining its unique selling proposition and what it stands for, those key concepts help define editorial themes in everything from a content calendar to topics that drive curated social media content.

In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Due to it’s importance, content curation is a topic I cover in Optimize and to dig a little deeper, here’s an excerpt from Chapter 9 to help you get a better idea of what content curation can do for your business and some best practices.

via 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. via @toprank

Enhanced by Zemanta
0
Google+0Facebook0Twitter1LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

Subway-Surfers-Game-for-PC

HOW TO GET SUBWAY SURFERS ON YOUR PC?

Subway Surfer has gained a huge popularity around the world. People found it very interesting and exciting. There are thousands of Subway Surfers fans across the globe. … [Read More...]

clockwatchers

Is your workplace making your staff unproductive?

Good managers will always think about the wellbeing of their employees. While you may be in charge, it’s your staff that does the majority of the groundwork. If you show them … [Read More...]

More curations from this category:

Car Rentals for $15 per day
1 Flares Facebook 0 Twitter 1 LinkedIn 0 Email -- Google+ 0 Pin It Share 0 StumbleUpon 0 1 Flares ×