I was on an insightful webinar with Jay Bear the other day and he made a profound statement, “My Facebook News Feed is where my personal life and my professional life collide.”
He went on to say that companies that think they are competing on Facebook by pushing out sales messages are totally getting it wrong. This is because they’re not competing with other companies. This is because, as Jay put it, “They’re competing with my wife! My life!”
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.