Businesses are looking for different ways to engage their online customers. Some of the ways to increase the customer engagement are email marketing, social media marketing as well as business blogging.
Even though business blogging has been on the internet marketing landscape for a while, new entrants are always skeptical about the effectiveness of business blogging due to cost involved in hiring professional bloggers. Even for those who are already into blogging, getting good search engine rankings as well as highly targeted traffic is difficult. Hiring the professional bloggers may be expensive for a small organization. Therefore, in this article you will learn how to do more business blogging with less time.
There 4 key points to remember in making the blogging process efficient and focused:
Business blogging is a brilliant platform to market the products and services of a company.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
Latest posts by Peter Freer (see all)
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