Many businesses, particularly small businesses and freelancers, are confused about branding. They see branding as something that’s only for the big boys — Coca-Cola, Gap, Wal-Mart, Amazon, etc. Small businesses, in this worldview, aren’t brands. They don’t have the money or time to spend on branding. They’re just, well, businesses.
Spending money on branding isn’t what makes you a brand. Anyone who puts themselves out there is a brand. Small businesses are brands. Freelancers are brands. Job seekers are brands. Rock stars are brands. High school garage bands performing their first gigs are brands. Your local corner store is a brand.
In a world where every individual can establish a micro-brand, every brand matters.
Your brand is the way people talk about you. And if you’re putting yourself out there, people will be talking. People label your business based on what you do and the way you look. Their opinions and attitudes are your brand. Brands are a constructed identity. Ignore branding, and you leave the construction to your customers. Take branding seriously, and you join them on the identity construction site.
Which would you prefer?
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
Latest posts by Rebekah Radice (see all)
- Social Media Success – Five Key Numbers to Watch [Infographic] - September 8, 2013
- Social Media and Blogging: 4 Ways to Maintain Both and Gain Momentum - September 7, 2013
- 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - September 6, 2013