When it comes to optimization, Google can be a little confusing. The company changes the rules quite often.
The good news is that the constant changes have a specific goal: To deliver the best and most relevant content to users.
So, how can a company take advantage of that?
Mike Allton offers some good tips in this article.
“Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google’s algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they’re scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an “SEO Expert” again.
Fortunately, there are definitely steps that a business can take to not only improve their ranking within Google search, but also avoid potential issues with the next major algorithm change that Google will inevitably release.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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