From the article:
“Southwest Airlines flies about 100 million people every year.
With a number of customers that big, “the potential for things to go awry is always there,” airline spokesman Paul Flaningan told an audience at Ragan Communications’ Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort.
Things have gone awry, sometimes in a big way. Yet Southwest has avoided any major wounds to its reputation through quick action, smart responses, active customer ambassadors on social media, and planning. Flaningan ran through four of the biggest crises the airline has faced in recent years and how the communications team dealt with them.”
Tags: social media monitoring
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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