Ever feel as if all your social media interactions with customers are in one universe, and all your customer contact information is in an alternate universe — never to come together? Batchbook doesn’t think that is a good way for businesses to work. The company just announced a new integration with HootSuite, aiming to let you to see contact information and social media interactions with your clients, in one spot.
Batchbook is a customer relationship management CRM system designed for small businesses to manage their contact information with customers and clients. Like other new breeds of CRM applications, the company terms itself “social CRM.”That means, Batchbook recognizes that interactions today with customers may involve a social element.
A client may have connected with one of your key staff on LinkedIn, and expects you to be aware of that. If you’ve had a conversation with the client on Twitter, you are going to want to know that the next time you communicate. And so on.
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