Valentine’s Day has come and gone. All the candy is eaten, the roses are wilting, the balloons are deflating. Hopefully, if you are in a relationship, it doesn’t mean the end of the romance though! As adults, we have all figured out that Valentine’s Day is just one huge marketing hoopla. We find ourselves so caught up in the spirit of buying things for our loves, as if it is the only day we should ever do so! Real relationships go beyond the one day though. This is true in business as well. As marketing professionals or business owners, we sometimes get so caught up in wooing prospects then forget to nurture the relationships after they start. Are you loving, then leaving your leads?
So, what can be done to keep the love alive after you have an interested lead? Well, I’m certainly not a love guru, but I do have a few suggestions for you in regard to leads!
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