Since its launch in 2010, Instagram’s playful exterior and creative photo editing tools have attracted an estimated 50 million users. Although a relatively new social media phenomenon, it was still sold in April for a whopping $1 billion dollars, to the ‘don’ of social networking…Facebook.
First things first, you may be curious as to why the biggest social media giant in the world would be interested in investing their money, in what at first glance appears to merely be a straightforward mobile photo sharing app. Well my little ‘Instavirgins’ I’m going to tell you exactly why!
The free Instagram app, although initially available exclusively to iOS users, has now been offered to all android smartphone users. Much like Facebook and Twitter, one has to create an account with a username and password in order to post photos and edit them with the filters, and creative tools which enable all you budding amateur photographers out there to literally let their work of art ‘speak’ for themselves.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach Bullock (see all)
- The top social media management tools for 2016 - June 30, 2016
- The 4 best social media management tools of 2015 #Infographic - October 12, 2015
- #ZEEF applies human intelligence to filter the world’s information - February 6, 2015