Feb 19, 2013

How LinkedIn put on a PR Masterstroke
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Ah, the joys of being in the top 1%…Alas, it’s been a few days now since I got the ‘great’ news from LinkedIn, and since then my joy has been replaced by other, more unpleasant feelings: confusion, acceptance, a little more confusion and finally, appreciation. I know it’s been some time since everybody got the emails from LinkedIn and it’s basically old news, but it really made me think seeing how everybody keeps talking about it. And not just social media or marketing bloggers, but even “ordinary people”… everybody is talking about LinkedIn! Could it be that this was a carefully planned out PR masterstroke?

So what exactly happened?

Starting about a week ago, LinkedIn users started getting very similar emails from the popular social network, stating that they are “one of the top 1%, 5% or 10% most viewed LinkedIn profiles in 2012.” And everyone was proud of their achievements, after all they were the most viewed out of 200 million users! So, as things happen in the digital age, everybody started boasting about their popularity – but very soon discovered disappointingly they were not the only ones! In fact, it seems that almost everyone on LinkedIn is in the top 10%, which makes it hard to feel special. It might sound good, but when you start thinking about it, 10% of 200 million is 20 million, which makes it much less impressive.

via How LinkedIn put on a PR Masterstroke.

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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.

A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market. Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients. After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month. A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.

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