Feb 18, 2013

Social Media Marketing: How To Turn Satisfied Customers Into ‘Brand Advocates’ – Forbes
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English: Creating lifelong customer value with...

English: Creating lifelong customer value with your affiliate marketing business. (Photo credit: Wikipedia)

Content is a vital part of marketing, but “feeding the content beast” is expensive and time consuming.  According to Curata’s “B2B Marketing Trends Survey 2012 Report,” the top three challenges of content marketing are: creating original content; having time to create it; and finding high-quality content. With 28% to 33% of marketing budgets dedicated to content marketing, this is obvious priority can become a herculean challenge.

Enter the consumer. Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry. Play it right and these brand advocates will create high-quality content for you in a variety of ways, without being paid.

Intrigued? Here’s how to turn your brand advocates into a powerful content creation force.

via Social Media Marketing: How To Turn Satisfied Customers Into ‘Brand Advocates’ – Forbes.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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