Feb 16, 2013

3 Ways Personal Bias is Killing your Marketing Campaign
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marketing

From the article:

“As marketers, we have an innate bias to believe that consumers think and act just like we do. Maybe not consumers like your mother, but other consumers anyway. Although email marketing is going to remain the absolute rock star in terms of driving revenue, social channels are in the limelight. But are you sure you’re hitting the right social channels?”

3 Ways Personal Bias is Killing your Marketing Campaign | Thought Reach.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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