If you do a fair amount of reading around social media and online marketing blogs, you’ve probably noticed a lot of people are calling 2013 “the year of the video.”
But let me ask you something first, how do you perceive YouTube? Do you see it as a social network? maybe a search engine?
In case you didn’t know, the #2 search engine in the world is not Bing and it’s not Yahoo. It’s YouTube.
Let’s talk about “Discovery” for a second…
Part of what you do for your business marketing online is trying to increase your digital footprint. You want people to find you. You need to be discovered before people can fall in love with you or your brand.
Still YouTube seems to be underestimated by many both as a search engine and as a social network.
I’m currently involved in a project with a website that requires the integration of a couple of third-party services. As you’d expect when dealing with tools that are a bit technical to deal with, you need to rely on some type of training/documentation. One of these services completely fails on educating the user on how to integrate its own platform, the other provides very heavy documentation that is really hard to understand.
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