Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it’s important to remember that effectiveness depends on strategy and technique.
Facebook is amongst the most popular social sites and has an established network waiting to be accessed. For any individual or business, there are a few things to consider about this particular social network. Initially, there is a big difference between business pages and personal pages. Many entrepreneurs and personal brand individuals utilize their already established personal network to market themselves to a wide audience, forgoing the use of a business page. But one should consider how much more effective a business page would be for your social marketing strategy.
Why Should You Use Facebook Business Page for Your Business?
Business and personal matters should be dealt separately.
Having a business page keeps your personal and business topics separated. While you may consider yourself and your business one and the same, there is a need to present a 100% professional appearance, especially when marketing your personal brand. Additionally, you are able to market to a wider audience in general. When your audience comments, likes, and shares your posts, those actions appear on their newsfeeds, allowing you to market your business to outside networks. For any brand marketing through social media, the newsfeed is where most network development takes place.
Business pages are easier to find and access than personal pages.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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