How to Fix Your Basic Pay Per Click Advertising Troubles
There is really nothing more frustrating than having trouble with your PPC campaigns. SEO forces you to wait a while until you see results, and then you see a few, and then you make long-term changes, and then you wait some more, and so on. The process is slow. When it comes to PPC, everything is moving much faster and you should see results much faster. When you don’t, it can get frustrating and exhausting. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.
Top 5 Ways You Can Help Revive Your PPC Advertising Campaigns
The very first thing you want to do when faced with this situation is determine exactly where the problem lies. It might sound obvious, but too many people are looking at month-to-month changes when sometimes it’s best to use more data and look from year to year. Compare your profits, orders, and clicks to see if you can determine an area that needs help. Once you do this, there are a few steps you can take:
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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