Feb 13, 2013

B2B Marketing, Social Media, and ROI
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conversations need to yeild money

conversations need to yield money (Photo credit: Will Lion)

The debate rages on: “I want to measure social media ROI (Return on Investment), but I am not sure whether such a thing even exists in B2B Marketing”?! I curate plenty of articles and participate in plenty of Twitter chats, but have yet to hear a definitive answer to this question. This debate will never end!

 

There is one answer I saw once and liked, although it’s not really the answer business owners or bean-counters want to hear. That answer was “let’s measure ROE (Return on Engagement)”! I think measuring “engagement” is a fascinating idea and not an element to be underestimated. Engaging with clients should be considered among the most important elements in B2B marketing. ROE, unlike ROI, can be easily measured among the more common platforms of social media – LinkedIn, Facebook, and Twitter.

 

via B2B Marketing, Social Media, and ROI | B2B Inbound Online.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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