What comes to mind when you think of Starbucks? For me, it’s warmth, comfort, and respect for customers.
“Starbucks is on top of nearly every major brand in social media. The coffee house was also voted “most loved” out of 3,400 food brands in a survey.
Starbucks’ ability to wear so many hats ubiquitously – to be a corporate success, a “local” favorite and an internet sensation – is rare and therefore in need of strategic examination. The following is a breakdown of a few of the reasons why Starbucks is a social marketing maven.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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