Did you see that sign outside an elevator that said, “In case of fire, please leave the building before you Tweet about it”? Jokes apart, I think this could happen! What with traffic cops getting frustrated by Tweeters who warn bad drivers about where they are parked with speed guns and unmarked cars. And Facebook addicts who will post status updates about every breathing moment. Truly, the world has gone nuts with social media and I begin to wonder whether all those “smart” phones aren’t actually making people dumb and dumber!
In the world of business, particularly B2B marketing, there is a dire need to proceed with caution. As I have been saying here on my blog, don’t get carried away by the glitz and glamour of what B2C is experiencing in social media circles. Temper your efforts with a good measure of common sense and you can make social media work for your business. It just has to fit in with your overall marketing plays and deliver measurable results.
There is good reason I believe that B2B executives must be up to date on social media lingo and yet be wary not to get too caught up in the jargon.
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