As content marketing continues to mature as a vital component to successful marketing plans, a number of challenges have emerged, including:
- How do authors, trainers, and other professionals whose content is their product monetize their sharing?
- How can content consumers deal with “the crap factor”: the fact that the need for content is producing a plethora of DIY-ers who are flooding the Web with unhelpful, inadequately researched, badly written content?
A new network called Pheed may offer a solution to both of these questions.
At first glance, Pheed looks a lot like Tumblr, which I’ve always liked. A pheed can be text, audio, a photo, a video, or a live broadcast. Here’s the difference: you can put your content out there in the public domain, or you can charge for it. You can choose your price—$1.99 to $34.99 for pay-per-view live broadcasts, or $1.99 to $34.99 for monthly channel subscriptions—and Pheed gets a cut of whatever you take in.
This monetized option neatly solves the problem of how content professionals—journalists, authors, trainers, even musicians and moviemakers—can put their content “out there” without having to give it all away. It also gives them the incentive to keep producing quality content, else they risk losing the revenue stream.
It could also be a boon for those of us who are tired of ploughing through piles of garbage content to find what we’re looking for … and who are willing to pay for a reliably good product.
And there’s another reason why I’m intrigued by these paid channels: Pheed has a built-in revenue generator right off the bat, so it’s less likely to experience the “how the heck do we monetize” gymnastics that Facebook and Twitter are currently going through.
Of course, all this requires Pheed building up a critical mass of users. Without the monetized channels, it’s just Tumblr with a different label. What it needs is a champion. If a Jeff Hayzlett or a Guy Kawasaki were willing to sign on with an exclusive subscriber-only content channel, it could really take off.
The network is still in its early days, but clearly it’s got some good brains behind it. I’ll be interested to see how things develop.
Have you checked out Pheed yet? If so, click on over to my (barely started) channel and let’s connect!
Sure, the expertise you need to improve your business’ content performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in content marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.