Living in the technology and startup ecosystem, we are constantly bombarded with the latest hot new app, device, technology, or company. They get their 15 minutes of fame and then something newer, hotter, and latest-er comes along to replace them. But every now and then, something sticks around for a while.
Since it’s nearly impossible to sort through the noise when talking to my technology friends, I’ve taken to listening to family and friends who are far away from the tech scene – most of whom still don’t “get” Twitter, can’t understand what all the fuss is about with Apple products, and would be willing to bet that Sand Hill Road was on a beach in Mexico. Last year, those friends all seemed to suddenly discover and start posting photos from Instagram, music from Spotify was showing up in my Facebook Ticker, and I was bombarded with old friends from high school joining Pinterest. I’ll take those signs to mean these three have successfully crossed over to the mainstream.
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