Content marketing has never mattered more than now. It helps companies stand out from competition by providing food for thought for audiences, trigger positive conversations, and ultimately turn people into brand advocates.
In his article, Gareth Case contends that content marketing managers are the next “heroes” in their companies’ endeavors.
“Take your company overview PDF, tweak the messaging to make it relevant for the 8 vertical markets you sell to (for example, retail, pharma, manufacturing, healthcare, automation etc etc), then tweak it again for all (6 in this instance) of the job functions you want to hit (for example, IT, Customer Services, Finance, C-Level, Marketing, HR), then tweak it again by the media used, in this example I will push this content out in 6 ways – PDF, Infographic, Video, Blog, Whitepaper, Tweets) So, lets run thought the numbers: 1 piece of content x 8 verticals x 6 job functions x 6 forms of media = 288 pieces of content from a single source. And that’s assuming we only write 1 blog post and tweet once to each audience.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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