Feb 1, 2013

Filler Content: Do You Need it in Your Content Marketing Strategy
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Filler content refers to basically all kinds of posts that you write and publish just to fill in a gap, posts that don’t provide much practical information and that aren’t really worthy of people’s shares.

“Content is king” is what many bloggers preach. And although the word “king” might be an exaggeration, you will hardly be getting any traffic if you are low on content.

So looking from that perspective, there comes a question – should you publish filler content just to keep the posting frequency high?

Although answering that question might seem like a no-brainer, in reality the issue goes deeper. If you strictly follow one or some of the big blogs in your niche, you will have probably noticed filler content being published every now and then.

The below paragraphs take a closer look at this filler content issue and more specifically whether or not publishing that kind of lower quality content is actually worth it:

via Filler Content: Do You Need it in Your Content Marketing Strategy.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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