From the article:
“Can your business make huge gains by building authentic relationships with every single enthusiastic user? Even the non-paying ones? Is it worthwhile to spend time injecting your brand with intangible elements like passion, empathy and heart?
Absolutely. Yes. And yes.
I believe these principles are paramount to business success because in large part they’re how my company, HootSuite, grew from zero to three million users with no advertising budget. We spent literally no money on marketing, PR or advertising for the first 3 years of our existence.”
Tags: social media branding
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
- Tips and resources to understand and use Google Authorship - February 26, 2014
- Should I use social media to sell my products? - February 25, 2014
- This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses - February 23, 2014