Feb 1, 2013

4 Ways to Build a World Community Around Your Brand
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HootSuite

From the article:

“Can your business make huge gains by building authentic relationships with every single enthusiastic user? Even the non-paying ones? Is it worthwhile to spend time injecting your brand with intangible elements like passion, empathy and heart?

Absolutely. Yes. And yes.

I believe these principles are paramount to business success because in large part they’re how my company, HootSuite, grew from zero to three million users with no advertising budget. We spent literally no money on marketing, PR or advertising for the first 3 years of our existence.”

4 Ways to Build a World Community Around Your Brand – HootSuite – HootSuite Social Media Management.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Content Curator

Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

More Curations by Cendrine