Top Predictions for B2B Social Media Marketing in 2013

Social Media Marketing Hub and Spoke Infographic (Photo credit: DigitalRalph)

Predictions for B2B social media marketing trends in 2013 are all over the board. One pundit envisions continued growth and diversification as companies explore social media tools beyond the usual blogs, Twitter, and Facebook. But another sees a backlash against expenditures on social media activities because the benefits are tough to quantify.

Note that just about everyone agrees that social media programs will need to consistently and accurately track ROI — or risk losing the support of data-oriented corporate decision makers.

Here’s what the marketing experts say we should look for in 2013:

via Top Predictions for B2B Social Media Marketing in 2013.

Related articles

• 5 Realities of B2B Social Selling
• Social Media Challenges for B2B Companies [INFOGRAPHIC]

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and data solutions for businesses of all sizes. Jennifer is also a founding member of and posts regularly for Social Solutions Collective.

• Mail
|
• Web
|
• Twitter
|
• Facebook
|
• LinkedIn
|
• Google+
|
• More Posts (68)
|
• Learn how to syndicate your own content!