Yes, it’s the very first episode of our brand-new Content Marketing Podcast!
In Episode 1, we address a question I hear so often, especially from small and medium-sized businesss owners: “What the heck is content marketing, anyway?”
Give today’s episode a listen to learn:
- What scares many marketers when they hear the phrase “content marketing”
- A simple, non-technical example of content marketing in action
- What content marketing has to do with chocolate chip cookies (huh?)
- Why content marketing is nothing new
OK, so this is where I ask for your help. I really want this podcast to be about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week!
P.S. I would be remiss if I didn’t thank the gurus whose resources made this whole thing possible: Robert Plank and Lance Tamashiro (Podcast Crusher course) and Jon Buscall (Launch a Podcast ebook). Many thanks for sharing your expertise, guys—I’ll do my best to make you proud!
Sure, the expertise you need to improve your business’ content performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in content marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.
Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.