Happy, happy New Year, everybody!
As we kick off a brand-new year full of possibilities, we’ve got a few thoughts on what might lie ahead over the next 12 months:
While I’m not calling them “predictions,” there are a few developments that I could see having a big impact on the online marketing world in 2013:
- A shift in focus away from SEO and towards content development. In other words, online marketers will get tired of the cat-and-mouse game with Google (Penguin, anyone?) and start giving the search giant what it’s wanted all along: quality content that human beings actually want to read (or watch or listen to).
- Continued momentum for content curation. The amount of content created on the Web every single day is simply staggering. We need the individuals who step forward to explore the Web, haul in the best of the best content, and give us easy access to it in an easily digestible format.
- Big changes in the social media world. Yes, 2013 will be the year that Facebook loses its perch atop Mount Social Media. Since the company went public, there have just been too many changes that have ticked off too many people, especially businesses. So who will fill the void? Only time will tell …
So those are a few things I think we’ll see on the horizon for us marketers in 2013. What do you think … and what’s going on with your business in the new year? Let us know in the comments—we’d love to hear from you!
Sure, the expertise you need to improve your business’ social media performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in social media marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.