I have been a B2B blogger for a little over a year now. Let me say this: I had a really rough start and the odds seemed to be against me. My knowledge of business-to-business marketing came from many years of cold calling, emailing, and sending out mailers.
I was a dedicated employee for a not-so-small company known as IBM. It would be years before social media became popular or the Internet would be used “for fun.” Business correspondence was mostly cut-and-dry back then and, as a result, the initial blog posts for my current company (not IBM) echoed my past life. It was all I knew!
I’ve come a long way this past year with my blogging. It’s a fact I work in a B2B world dominated by direct marketing, but I’m actively embracing all things inbound, including blogging for business.