What really is Search Engine Optimization? (Photo credit: Go Local Search)
For every social media, SEO or content marketing “expert” there are hundreds, if not thousands of smart business people that do not possess advanced knowledge in those areas. That’s not unreasonable, since running a business involves more than keeping up with the latest internet marketing best practices.
On this blog we often include the basics of search, social and content marketing because that’s where a lot of people need confidence and affirmation that they’re on the right track. To support that approach, here are a series of questions my co-worker Miranda Miller shared with me as prep for an online radio show. Hopefully, if you’re responsible for attracting, engaging and converting new business for your company, you will find them useful.
via 6 Essential Questions & Answers About Content Marketing for 2013.
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Content Curator Jennifer G. Hanford
Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and data solutions for businesses of all sizes. Jennifer is also a founding member of and posts regularly for Social Solutions Collective.
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