With mobile traffic now representing about 13% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future. This obviously has had and will continue to cause a number of changes in the online world. Some major trends already are the move to responsive web design, and the battle between HTML5 and apps to take full advantage of smartphones.
But for us in the B2B content marketing world, this movement to mobile brings up a major issue: since there is so little advertising space on mobile sites, how can you reach your audience on their mobile device?
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