Walk Like a Penguin (+ 19 More Tips to Love Your Marketing Again) | Embrace Your Personal Marketing Path
20 Tips to Avoid Being Stuck on the Ice
1. Take your time. Make sure you leave early so you don’t have to rush. Don’t let other drivers intimidate you into driving faster than is safe.
Tip: Just say no to those Roadmaps to 10,000 overnight fans. They’re really just a distraction from doing the real work.
2. Double or triple the space between you and the car ahead of you. Stopping distance is important when things get slippery. It might be the driver in front of you who goes sideways, so leave enough room to avoid the collision.
Tip: Leave enough white space on your calendar for hiccups — whether it’s an appointment with a prospect or an entire campaign, it’s good to leave a generous buffer zone around those tasks.
3. Avoid the white knuckle syndrome. When we’re nervous, we tend to tense up. And gripping the wheel too tightly can slow your reaction time in an emergency. Loosen up and breathe.
Tip: Consciously focus on your breathing at intervals through out the day. Take a walk or do something physical to relax. A relaxed body is a relaxed mind. Which is what you need to have to ensure you make good decisions quickly.
4. Know the road conditions. Pay attention to where you’re going. To the weather. To your car. Are you properly equipped for the trip? If your route involves a steep hill, you might need to find a different route.
Tip: Plan ahead. Check in with your mentor. Keep your eyes and ears open as you move forward with your marketing campaign.
5. Keep one set of wheels on dry pavement as you approach an intersection. Find the side of the road that’s dry or has sand — where ever the best traction is, to avoid sliding through your stop.
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