Jan 29, 2013

Seeding strategies for viral video marketing campaigns
Share

Written by : Joel Chudleigh| 0 | Marketing

social-seeding-strategies

This is the first part of a two-part review of the academic paper ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’ by Hinz, Skiera, Barrot and Becker. It is tough going to read it but the information held within it is solid so we have been through it (with strong coffee in hand) so that you do not have to and extracted the key actionable information for video marketers and social media marketers:

In part one, we are going to give you an introduction to the main theories and discussions in the paper. In part two we will talk in more depth about practical application of the theory.

If you choose to read the paper yourself (just Google the above title and click on the PDF result), beware of the complex formulas, which might not be your thing! We have summarised the main points in lay terms so that you can get an idea of the kind of discussions taking place in the field.

Seeding strategies for viral video marketing campaigns.

Tags: , ,

Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
0
  • Alia Bellard

    my friend was searching for CA FL-105/GC-120 last year and was informed about an online platform that has an online forms database . If others want CA FL-105/GC-120 too , here’s http://goo.gl/O2cTkU


Content Curator

Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing. When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.

More Curations by Joel