What’s the buzz?
In business, anything you say potentially affects your corporate reputation since you represent your company. The same can be said for what others are saying about your business. Being a social business involves more than networking and engaging with your followers. It is also very important to know what people are saying about you and your business – monitoring the buzz, if you will. Having this extra knowledge benefits you by allowing you to better understand your company’s online presence. By understanding the buzz and taking appropriate action, yours can be among the best of the social businesses.
Social businesses also benefit when monitoring the buzz surrounding their competitors. For example, if people are saying negative things about your competitor, you can take this information and incorporate the opposite message in your own online presence. You now have positive points within your marketing messages which appeal to your target audience.
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