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Content marketing is so hot right now. No, really, it is. According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013.
Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier.
Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content:
via 26 Content Marketing Tools to Use in 2013 | OMI Blog.
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Content Curator Jennifer G. Hanford
Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and data solutions for businesses of all sizes. Jennifer is also a founding member of and posts regularly for Social Solutions Collective.
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