Brands as Publishers
Tumblr is a unique combination of publishing platform and dynamic social network. With that mix, brands have the opportunity to become storytellers and content curators that provide compelling, contextually relevant content to a large and engaged group of users. Savvy brands understand that the best way to make an impact on an advertising-saturated audience is to go beyond just shouting slogans to tell stories and create useful content. Tumblr’s publishing platform is perfectly suited for this.
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