In this article it is clear the author believes it is becoming increasingly more and more important to understand the psychology behind people within social media, after all it’s people pushing social and as we have moved from web 1.0 to 2.0 and now 3.0 the focus will certainly continue to shift to context, community marketing, and noise reduction.
This is where for example curating content, as I am doing here can help you build an audience and help people identify how you perceive and understand the content you share. No matter how much content you share at the end of the day people need to understand you, your story and what you mean to them, their perceptions. If you never accomplish this, you will not build a brand. See how marketing is changing.
From the Article.
Purohit felt that if differentiated content was important, equal pedestal should be given to context too.
If web 1.0 and 2.0 which were about information and conversation, Web 3.0, according to Gillian Muessig, Founding President Emeritus, SEOmoz, will be all about ‘community marketing’ and the concept of ‘private social’ will gain importance.
However, the key to building brand loyalty, according to Bharat Malik, Country Head, OMG, would be through reward marketing. “Retargeting and reward marketing will enter India in a big way. It is already a popular way to retain customers in UK,” he said.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016