Jan 25, 2013

3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement
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From the article.

If 2012 is measured as the year of social, then we are heading into a new-age renaissance of engagement marketing. Sometimes called experiential marketing or event marketing, engagement marketing is about encouraging consumers to participate in the creation and evolution of a brand campaign. Much like social media, it is a two-way conversation that excels because humans by nature desire interaction, and want to shape and customize their experiences based on their personal preferences.

via 3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement | Fast Company.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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