From the article.
If 2012 is measured as the year of social, then we are heading into a new-age renaissance of engagement marketing. Sometimes called experiential marketing or event marketing, engagement marketing is about encouraging consumers to participate in the creation and evolution of a brand campaign. Much like social media, it is a two-way conversation that excels because humans by nature desire interaction, and want to shape and customize their experiences based on their personal preferences.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016