The evolution of consumer behavior online has created tremendous opportunities to build strong, valued relationships with consumers via social media and content marketing. As this trend continues, so do the opportunities in monetizing various platforms and apps, and using them as viable channels to drive lead and demand generation.
Because of it’s evolutionary nature, its imperative to your business’s overall growth that you remain flexible and on top of the latest changes and trends. Failure to acknowledge, prepare and respond to shifts in social and content marketing will place your company at risk of eventual irrelevance in the mind of the consumer. In a classic example of David and Goliath, your size will become either your greatest strength or biggest weakness. It’s up to you.
Read more…via Why You Need A Social Media & Content Marketing Strategy Now via SteamFeed
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