What’s new with Google’s web analytics?
By Search Marketer on January 20, 2013
Google has rolled out 3 interesting updates to the free analytics platform Google Analytics for:
Mobile measurement trends
Google Tag Manager
What is In-page Analytics all about?
In-Page Analytics provides clickthrough data in the context of your site and is an effective tool to analyse your pages and optimise your content.
What’s the update?
Previously, In-Page Analytics was limited to showing clickthrough information by URL, but not by the actual link on the page, and was displaying information on links but not on other elements like buttons. This new feature will solve similar issues and takes In-Page Analytics to the next level, with attention to detail.
Tags: Google Analytics
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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