Banners, buttons and text links: an experiment in conversion
Much is written about conversions from various types of page real estate, but few share that data.Working with the team at Live Casino we have spent the past 12 months looking at how different call to actions affect click through and uncovered some interesting findings around changing behaviours in how we react.Is click-through banner advertising on the decline? Is a button better than a text link? All of this and more is answered below.
A conversion can come in many forms for a website owner, from a simple click on a link all the way to a large product purchase – whatever form it’s in, it’s a visitor action that makes you money and drives your website forward.Most online business-focused blogs talk about how to gain more traffic one way or the other. From Google and affiliate referrals all the way to social networking sites like Facebook.However, not enough talk about converting the visitors the site already has. Improving aspects of your site to aid conversion could be the difference between acquiring 10 customers and 20 customers a day, doubling your income without doubling your traffic.Banners
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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