Guest blogging is and should be a key strategy in making connections with industry influencers and increasing your reach and exposure within social media and on the web.
Doing it correctly is key, as making mistakes can diminish your result’s and even have a negative impact on your overall success.
This piece written by Pratik Dholakiya is very smart. I highly recommend following his advice. Not only will you discover in his post about 20 excellent tips for successful guest posting, he even goes so far as listing exactly what not to look for, as well as what to look for when deciding where to guest post.
From the article.
With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google will target low quality guest posts with increasing zeal, and it will get harder to see results if the effort and strategy aren’t there. We’re going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients.
1. Finding Guest Post Opportunities