Jeff Bullas is awesome! He is a Forbes top 50 power influencer and has written and spoken on the topic of social media extensively.
His tips and advice will help you increase your result’s with social media ten fold.
I really like the book he has also written, Blogging the smart way, how to create and market a killer blog with social media.
In this article he has given tons of tips and advice.
Here are a few from the article.
Some tips and tactics for social media marketing.
Blog – Create a home base for your content that you own
Facebook – include visual content when publishing to your timeline and use it to build engagement with your fans
Twitter – Learn the art of the headline as you only have 140 characters to tweet (including the link)
YouTube – Create short videos (2 minutes was the norm but Old Spice videos moved the gateposts and 15-25 seconds is much more common
LinkedIn – Embrace the power of “Groups” on LinkedIn to position you as an expert and thought leader
Slideshare – Make your PowerPoints a visual marketing medium that people will download share and embed
Pinterest – Create boards that suit your business product categories and have some visual sharing fun
Instagram – Make it personal and humanize your brand as social media is about being human
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