87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a strong player to help with marketing goals.
Content curation as defined by Rohit Bhargava, is someone “who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Creating original content to fill those programs can be expensive and time consuming but does content curation really work? Here are 5 examples of companies who have and are successfully curating content.
via 5 Examples of Real-World Companies Implementing Successful Content Curation via @B2Community
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