Jan 22, 2013

5 Examples of Real-World Companies Implementing Successful Content Curation

Written by : Jennifer G. Hanford| 0 |
Market Street

Market Street (Photo credit: glennharper)

87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a strong player to help with marketing goals.

Content curation as defined by Rohit Bhargava, is someone “who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Creating original content to fill those programs can be expensive and time consuming but does content curation really work? Here are 5 examples of companies who have and are successfully curating content.

via 5 Examples of Real-World Companies Implementing Successful Content Curation  via @B2Community

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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