There are too many to name but most come down to internet marketing 101: test, optimize, rinse and repeat. If you want a list of methods for testing and optimizing various parts of a product or referring channel, then read my answer to
You can pretty much guarantee that just about every one of these strategies was applied in one way or another to various parts of Facebook’s product. But again, I can’t share specifics that aren’t obvious, public domain nor can I share stats. Nor can I speak to the complete level of depth and complexity that the entire team went into to fine tune the parts of the product that enabled growth to happen. Some tactics I also don’t want to share because they were so damn effective.
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