Social Media is About Relationships
Yes, social media is about tools, tech, apps and all the fun geeky stuff. However, at the core of social media and social business is both art and science. We must learn to balance both the art and science for results. To ignore the human element, the ability to connect as real people, real human beings, is ignoring the foundation for why social media exists. If your efforts in social media are not helping the human beings within your organization build relationships with other real human beings, then you are missing out on the greatest benefit of all.
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