Adam Mason is SEO Manager at Zazzle Media, a UK based content marketing agency respected for its unique content and data led approach. When not producing technical audits that would make even the hardiest of developers weep or pushing double digit conversion rate improvements he likes to try his hand at everything from rock climbing and gaming to kart racing and back again!
Don’t be a Content Marketing Ostrich > How to Avoid Future Penalties.
Content Marketing2013 is going to be a BIG year for content marketing. The rise of Google penalties, social and semantic understanding has forced even the most technical SEO into considering content strategy, creation and marketing.
The result has been a leap into the unknown for many, and a fast learning curve for the rest but while quality content is a great thing for brands, and the web generally, it doesn’t mean that it’s without risks.
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