For many of us, content curation is a new term. We’ve heard of curators – but that conjures up visions of a librarian or someone who works in a museum. Content curation isn’t much different. It’s the collection of quality content on a particular topic or variety of topics.
Any good marketer is using content curation as a part of their marketing strategy because, let’s face it, we can’t write it all ourselves! To become a thought leader in your field you’ll need the trust of your audience or community, and garnering trust can be accomplished by sharing valuable information (and in my opinion, giving it with the expectation of nothing in return). Enter content curation.
You’ve probably curated content without knowing it. In our now hyper-educated society, information is easily at our fingertips; when we want information, the majority of us run straight to the computer to “Google” it. And while Google and Google Alerts are wonderful tools for curating content, other sites are popping up as one-stop-shops for content marketers.
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