Jan 19, 2013

Content Curation 101 – Social Solutions Collective
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Curator Kill

Curator Kill (Photo credit: gekitsuu)

For many of us, content curation is a new term. We’ve heard of curators – but that conjures up visions of a librarian or someone who works in a museum. Content curation isn’t much different. It’s the collection of quality content on a particular topic or variety of topics.

Any good marketer is using content curation as a part of their marketing strategy because, let’s face it, we can’t write it all ourselves! To become a thought leader in your field you’ll need the trust of your audience or community, and garnering trust can be accomplished by sharing valuable information (and in my opinion, giving it with the expectation of nothing in return). Enter content curation.

You’ve probably curated content without knowing it. In our now hyper-educated society, information is easily at our fingertips; when we want information, the majority of us run straight to the computer to “Google” it. And while Google and Google Alerts are wonderful tools for curating content, other sites are popping up as one-stop-shops for content marketers.

via Content Curation 101 – Social Solutions Collective.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Content Curator

Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

More Curations by Jennifer G.