A Consumer Content Marketing Conundrum on Brand Content

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×
Image representing MarketingProfs as depicted ...

Image via CrunchBase

According to the latest content marketing research from the Content Marketing Institute and MarketingProfs, brands are significantly increasing their investments in content creation and distribution. At the same time, the most recent research from ExactTarget says that consumers don’t want content from brands.

Say what?

You read that right… but did you, really?

When customers were asked where their favorite brands should invest their marketing time and resources to improve customer loyalty, just 6 percent answered that they want related (or helpful) content from a brand. In fact, more than double that number of consumers actually wanted to receive product-related content.

via A Consumer Content Marketing Conundrum on Brand Content.

Enhanced by Zemanta
0
Google+8Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

A Comprehensive Guide to HIPAA & Compliance Software

Companies in the US that are handling healthcare data and patient records must ensure that all the aspects including physical, network and process security measures of the … [Read More...]

8385020840_1927e0a905_z

How to promote your business in conferences and exhibitions

Designing a product or a service is the easy part. If you are creative and good at what you are doing, it is not a big deal for you to come up with something that will appeal … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×