A Consumer Content Marketing Conundrum on Brand Content

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×
Image representing MarketingProfs as depicted ...

Image via CrunchBase

According to the latest content marketing research from the Content Marketing Institute and MarketingProfs, brands are significantly increasing their investments in content creation and distribution. At the same time, the most recent research from ExactTarget says that consumers don’t want content from brands.

Say what?

You read that right… but did you, really?

When customers were asked where their favorite brands should invest their marketing time and resources to improve customer loyalty, just 6 percent answered that they want related (or helpful) content from a brand. In fact, more than double that number of consumers actually wanted to receive product-related content.

via A Consumer Content Marketing Conundrum on Brand Content.

Enhanced by Zemanta
0
Google+8Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

marketing-advertising

3 Marketing Myths that are Ruining Your Business

Everyone has been singing the lyrics to the favorite song at one point or another, as loud as can be, only to be told by a friend or family member that they were singing the … [Read More...]

collage

Delightful, Delicious, Decadent – Mexico

Shopping is America's past time.  South of the Border the shopping past time translates to Tianguis. A Tianguis is a gathering of vendors with items that are handmade, home … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×